PropTech uses digital innovation to address the needs of the property or built-environment industry and ConstructionTech helps to de-risk and make building things more efficient, predictable, and profitable.

Some examples:

  1. Construction Management helps reduce costs, increase profitability, and shorten the time from construction to leasing and selling.

  2. Industrialized construction enables faster, smarter, greener and more scalable construction.

  3. Industry 4.0 in AEC and the potential of integrating AI-driven design with digital fabrication using CNC machines and robotics.

‘Software is snacking on architecture and eating construction’ -- Greg Howes, President of CutMyTimber

What we can do

Build customer validation through concentration on your product benefits to produce a sales machine, rather than a story told around your product features. Seeing it through the lens of your customer and what market research dictates isn’t enough; we dive deeper to understand what makes your prospects tick to de-risk your product and build a predictable customer pipeline for widespread interest from investors.


Build & Validate Sales System

  • Refine, profile and qualify target persona

  • Brand distinction, guidelines, and list building

  • Team optimization and efficiency

Momentum & Control

  • Coaching and sales scripts

  • Planning with additional marketing

  • Customer evaluation

Innovation & Agility

  • Adjust and revise the plan based on feedback

  • Research tools, trends, and new opportunities

  • New ideas and strategies


Who is a good fit

You have limited sales resources and no proof that your customer has the interest to buy. You don't know what investors are looking for to obtain funding.


Who isn’t

You think you and your team know enough about what the market wants and feel you can adapt accordingly in time to have fruitful conversations with investors.

Think you could use customer development help?