Customer Development Sprints

Photo by Matthew Henry IG: matt_henry_photo

Photo by Matthew Henry IG: matt_henry_photo

Test Your Assumptions

We tend to look at a business Sprint in 30 day increments where the aim is to complete 15+ customer interviews. This likely means we have to reach out to a lot more than 15 but also know that 10 successful conversations even 5 can help validate problems, solutions, and identify early adopter segments and how to sell to them. These learnings help to prioritize how best to de-risk your product, business model, and go-to-market.

If you’re familiar with the Business Model Canvas think of these areas all as avenues to learn how best to focus your efforts. Not all the Customer Interviews should be focused on Customer Segments but should include Partners and Channels.