What is Customer Development

If a startup is interested in obtaining funding quickly or looking for an early exit, investors need to see revenue growth. That is why we believe in sprinting to help founders conquer the challenges of customer development. We take a “get it done” approach to de-risking their sales opportunities and moving their product into the market, as fast as possible to gain feedback, adjust, and deliver the results they are looking to achieve.

What we can do

Build customer validation through concentration on your product benefits to produce a sales machine, rather than a story told around your product features. Seeing it through the lens of your customer and what market research dictates isn’t enough; we dive deeper to understand what makes your prospects tick to de-risk your product and build a predictable customer pipeline for widespread interest from investors.


  • Product Discovery -- know what you should be building. Don’t just let your team build to be busy (think technical and operational debt).

  • Segment Discovery -- know who you should start selling to first or next. Also learnings your investor expects you to be able to share.

  • Partner Discovery -- go-to-market leverage.

  • Sales Acceleration -- Sales Leadership, CRM, SDR, UpSell, Referral.

  • Sales Optimization -- Sales Ops, Sales Enablement, Sales Training, Sales Forecasting.

Build & Validate Sales System

  • Refine, profile and qualify target persona

  • Brand distinction, guidelines, and list building

  • Team optimization and efficiency

Momentum & Control

  • Coaching and sales scripts

  • Planning with additional marketing

  • Customer evaluation

Innovation & Agility

  • Adjust and revise the plan based on feedback

  • Research tools, trends, and new opportunities

  • New ideas and strategies


Who is a good fit

You have limited sales resources and no proof that your customer has the interest to buy. You don't know what investors are looking for to obtain funding.


Who isn’t

You think you and your team know enough about what the market wants and feel you can adapt accordingly in time to have fruitful conversations with investors.

Think you could use customer development help?