What is Customer Development
If a startup is interested in obtaining funding quickly or looking for an early exit, investors need to see revenue growth. That is why we believe in sprinting to help founders conquer the challenges of customer development. We take a “get it done” approach to de-risking their sales opportunities and moving their product into the market, as fast as possible to gain feedback, adjust, and deliver the results they are looking to achieve.
What we can do
Build customer validation through concentration on your product benefits to produce a sales machine, rather than a story told around your product features. Seeing it through the lens of your customer and what market research dictates isn’t enough; we dive deeper to understand what makes your prospects tick to de-risk your product and build a predictable customer pipeline for widespread interest from investors.
Product Discovery -- know what you should be building. Don’t just let your team build to be busy (think technical and operational debt).
Segment Discovery -- know who you should start selling to first or next. Also learnings your investor expects you to be able to share.
Partner Discovery -- go-to-market leverage.
Sales Acceleration -- Sales Leadership, CRM, SDR, UpSell, Referral.
Sales Optimization -- Sales Ops, Sales Enablement, Sales Training, Sales Forecasting.
Build & Validate Sales System
Refine, profile and qualify target persona
Brand distinction, guidelines, and list building
Team optimization and efficiency
Momentum & Control
Coaching and sales scripts
Planning with additional marketing
Innovation & Agility
Adjust and revise the plan based on feedback
Research tools, trends, and new opportunities
New ideas and strategies
Who is a good fit
You have limited sales resources and no proof that your customer has the interest to buy. You don't know what investors are looking for to obtain funding.
You think you and your team know enough about what the market wants and feel you can adapt accordingly in time to have fruitful conversations with investors.