Setting up Your Presentation Contractor for Success

You have a BIG pitch presentation coming up, and you’ve decided to contract a professional to help you put together the slides. You are hoping for the help with clarity of your brilliant product but also looking to tell your story that’s worth paying attention to. You’re hoping to build a deck that is above humdrum quality because of the significance toward your upcoming opportunity. It’s time to deliver an impact and an unforgettable impression!

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Mitchell Posada
Adding the Rule of Three into Your Product

The rule of three principle states: Things that come in threes are inherently more appealing than those that don’t — something we take for granted but so powerful of a proposition. In the marketplace, we are obsessed with this principle. No matter where you look, this “odd” combination is lurking and demanding notice. However, how did this number lineup become part of our daily compulsion and what’s the meaning behind it?  More importantly, how can we learn to leverage its powers to integrate this rule into our marketing and sales pitch opportunities to help with our product offering and attract customers?

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Mitchell Posada
Building a “Why” Behind Your Brand

Becoming a powerful "brand" that provides more than product, service, and support can be challenging. By reaching beyond the tangibles provided by your business, reaching further and uncovering the intangible emotional connections established between your brand and the customer have invaluable significance; they are what distinguishes your brand and creates an advantage in purchasing and loyalty decisions. Some tips on how to approach this topic…

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Mitchell Posada
Is a Fractional CTO right for My Startup?

The point of this article is to help you answer if a CTO as a Service, which is a fractional CTO with services and support, a good option for you and when. Fractional CTO’s are great for helping to define how to approach technology development and to troubleshoot challenges with a current development team. Read situations you might find a Fractional CTO of great help.

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Mitchell Posada
Throw a BullsEye Using a Fractional CMO

A very experienced senior marketing leader usually doesn’t enter the picture until after a growth Series A or Series B to become full-time. The challenge becomes finding a talented person, something you can’t buy off the shelf. It takes time to get to know their strengths and understand how they mix into your team. There is no reason to wait to get that level of help when you can easily achieve traction prior to those hiring goals. 

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Mitchell Posada
The Ego - The Demise to Your Startup

If you’re an entrepreneur or even considering becoming a founder to start your own business, you will inevitably go toe-to-toe with your ego. You’ve already faced it - it was the support that fueled your drive to go independent. Initially, this voice probably said, “I can do it better than anyone else,” or “I have something to share with the world.” Even though your ego is what helped you build self-determination for your startup business, it can quickly get out of control and destroy what you are trying to create in the blink of an eye.

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Mitchell Posada
Hiring a Fractional Expert - “The Magic Pill”

During a long week of startup challenges and issues that include overwhelming stress of sleepless nights, realize there is hope. It may not be in the form of a potion or a “magic pill,” but it comes in a more effective way of a fractional expert. Consider this solution, especially if you are on the fast track to raise capital.

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Mitchell Posada
5 Startup Sprint Tips for Growing Revenue

Entering the Sales Development stage of your startup business can hit you like a ton of bricks, but you can be ready to shield and deflect by using these tips. Always remember to adjust to your priority buyers and the consistent feedback they are willing to share. These are the people who will be spending their ‘lifeblood,’ i.e., money on your product so become flexible.

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Mitchell Posada
Do I need a Fractional COO?

Fractional COO’s are great for companies that have stalled out or who are growing so fast the wheels are falling off.  Our motto at [n] reach is often what you need to get you through a challenging time is to get help from a been there, done that expert.

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Mitchell Posada
Do I need a Fractional VP of Sales?

As the founder of an organization you were the first and fiercest sales person, giving blood sweat and tears to make contracts get signed and checks in the door.  Since then you’ve hired one, two or even twenty to sell your product or service but things just aren’t where you want them to be.

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Mitchell Posada
Are you fit for impact funding?

The interest in starting and investing in impactful businesses is increasing and should remain so if entrepreneurs align themselves to investors and the market opportunity they are addressing. Money will follow quality deals and emerging business opportunities presented by big social and environmental challenges.

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Mitchell Posada